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Check it out: Don't pass your drugs on to your kids

Drug Free Kids has launched its latest effort to get parents to keep prescription drugs out of the hands of their kids.

The new PSA campaign centres on the idea of all the things parents pass down to their kids, be it their physical features, their personalities or their interests. While the creative appears to start out sweet and sentimental, it takes a slight turn when it’s revealed that parents might also be passing their prescription drugs on to their kids as well.

View the video HERE.

 

Express Scripts Canada